Articles from March 2010



Celebrity Apprentice – Lifelock / Norton 360

This week’s task was to create a 4 page advertorial introducing a new product bundle from Norton and Lifelock. The bundle is aimed to protect consumers from identity theft. Both teams created good advertorials, but neither was exactly what the executives were looking for. Rock Solid was more organized for this task than they were […]

Lost – Ab Aeterno

Finally! This episode centered on Richard Alpert. Until this episode, he was one of the most mysterious people on the island. This episode was amazing – perhaps my favorite one so far. There was almost no flashing sideways, so it was easy to stay focused and really get into the episode. I couldn’t look away […]

Celebrity Apprentice – Kodak Moments

This week’s task was to re-launch Kodak Moments by creating a storefront. I think both teams did well overall; each had their share of obstacles to overcome. After getting feedback from mystery shoppers and visiting both storefronts, the Kodak executives thought Tenacity did a better job. Rock Solid was more disorganized; Sinbad could not really […]

Lost – Recon

This was another mediocre episode which centered on Sawyer. There were a few good scenes and a little (ever so little) more was revealed. In the flash sideways, Sawyer looked like he was up to his old tricks as a con artist, but he was actually working for the LAPD. That was an interesting turn […]